Citrus started by addressing a gap in the Blockchain GameFi sector and is now revolutionising other facets of crypto gaming. Citrus also identified further flaws in the crypto sector that call for increased openness, credibility, and a user-friendly interface.

Citrus sought to "Accelerate the evolution of gaming and bring answers to the Blockchain world by introducing the next-gen DeFi ecosystem, valuable NFTs, user-friendly DApps, and beyond" taking into mind all of the aforementioned considerations.