What is Social Search Engine?

The development of new means of communication has generated different information searching channels such as social networking sites and virtual communities. This information can be knowledge, review, comments, feedbacks or sentiments towards particular place, product or facility services. Based on this the traditional word of mouth is transformed into EWOM.

EWOM is 'The positive or negative statement made by potential, current or former customer about a product or company.'

It is found to be capable of influencing consumer’s behavior attitude and choices. The impact is particularly strong in the industry and tourism sector whose intangible products are difficult to assess before consumption. Nowadays all of us generate EWOM through various media platforms to share our experiences and sentiments towards these intangible products.

Website: https://planeteersocial.net/

Contract Address: 0x544dAF23f2083A13Cb742b017A63646F71Dc0053