7UP Inu is a meme token that is built on the Binance Smart Chain (BSC) and is based on the popular 7UP soda brand. It is a BEP-20 token, which means it is based on the Binance Ethereum token standard and is compatible with Binance's ecosystem of tools and services. The token is intended to be used as a form of social currency and its value is primarily driven by community sentiment and hype. It is particularly popular among a bullish community.